Raashee Gupta Erry - Lucid Privacy Group

Raashee Gupta Erry

"FTC scales shift: 'Broad Privacy' fades, while 'Kids’ Privacy & AI Enforcement' glows with child, AI brain, and lock symbols."

FTC’s Scaling Back Big Ambitions While Doubling Down on Kids, AI, and Enforcement

Last week’s summit on protecting kids online wasn’t your typical policy wonk gathering. Titled “The Attention Economy: How Big Tech Firms Exploit Children and Hurt Families”, the event was more than just a public airing of grievances—it was a tell by the administration. The Republican-led Federal

‘You're Fired'—What Trump’s Regulatory Sackings Mean for EU & US Data Relations

‘You're Fired'—What Trump’s Regulatory Sackings Mean for EU & US Data Relations

President Trump’s recent sacking of FTC Commissioners & disbanding of the PCLOB is worrying. It’s a major shift in policy, but also calls into doubt the independence of the watchdog orgs. This may cause the EU pause on whether the US remains ‘adequate’ for cross-border data transfers.

At the Crossroads of Risk: Why Adtech Is Due for a Reckoning

At the Crossroads of Risk: Why Adtech Is Due for a Reckoning

Adtech is at a crossroads. The industry has operated in a data collection grey zone, but regulatory pressures are growing. What does that mean for adtech?

Life in the Sandbox

Life in the Sandbox

If you work in digital advertising, then you will have heard the dramatic exclamations of “Cookie-geddon” and “Cookie-pocalypse,” both referring to Google’s plans to depreciate all third-party cookies in Chrome in the second half of 2024. The deprecation of the cookies on Chrome, and the development

Unveiling Connections: A Comparative Analysis of EU GDPR and India’s DPDP

India’s Digital Personal Data Protection Act (DPDP) became law as of August 11, 2023 focusing on personal data management, consent, cross-border transfers, and establishing the Data Protection Board. While clearly inspired by the GDPR, India's DPDP Act deviates from the European model in a number of

US Health Data Privacy Landscape and its Ripple Effect

US Health Data Privacy Landscape and its Ripple Effect

In 2023, the privacy race has expanded to include healthcare data, with states like Washington, Connecticut, and Nevada introducing data-specific bills to protect consumers of wellness services beyond the traditional confines of America’s healthcare system. This is in parallel to states like Illinois’ interest in biometric data privacy,

Burying Behavioral Advertising in Terms of Service Violates GDPR Principles

Burying Behavioral Advertising in Terms of Service Violates GDPR Principles

2023 started with a serious blow to behavioral advertising. Irish Data Protection Authority (IE DPA) issued a decision to Meta that put its Behavioral Advertising under high scrutiny. This decision was handed down to Irish DPA from the European Data Protection Board (EDPB) and is an outcome of the dispute

Lucid Privacy Survey Finds That The Majority Of AdTech Businesses Plan To Honor Opt-Out Preference Signals Globally

Following the recent passage of new privacy laws in California, Colorado and Connecticut that will require businesses to honor ‘Do Not Sell or Share’ of targeted advertising opt-out requests via “opt-out preference signals’ or (‘signals’) (aka; ‘global privacy controls’ or ‘GPC’),” there has been some uncertainty on h0w