Ben Isaacson - Lucid Privacy Group

Ben Isaacson

‘Know Your Customer’ Law Comes For Ad Data Licensors

‘Know Your Customer’ Law Comes For Ad Data Licensors

While you were reading about the recent ‘TikTok sale’ law, you may have missed an accompanying ban on companies licensing data to ‘foreign adversaries’. Before you dismiss this new law as inapplicable, you might be surprised at the broad scope and potential inadvertent applicability to everyday data licensors, especially those

CA ‘Delete Act’ and Inadvertent Brokers: 5 Key Takeaways

CA ‘Delete Act’ and Inadvertent Brokers: 5 Key Takeaways

This blog was originally published here and has since been updated to include further observations. On February 9, 2024, I had the pleasure of participating in a panel at the California Lawyers Association (CLA) Privacy Summit with Delete Act Author Tom Kemp and Lothar Determan from Baker McKenzie to discuss

"Perpetual Delete Act" / Alex Krylov / DALL-E-3

California’s ‘Delete Act’: The Loopholes Swallow The Law

[Disclaimer: The below contents are the personal opinion of the author, and should not be interpreted as legal advice.] California’s attempt to regulate data brokers through SB 362, aka the CA ‘Delete Act’, is unlikely to have the effect of dramatically reducing third party marketing offers, at least the

Understanding Apple’s App Tracking Transparency, part 2: The Cookie Consent

Understanding Apple’s App Tracking Transparency, part 2: The Cookie Consent

As originally posted by LiveRamp in their ‘RampedUp’ blog series. If you missed part one of our two-part series on Apple’s App Tracking Transparency (ATT) framework, read it here. Since 2002, the adtech industry has gone through a number of regulatory and self-regulatory changes with the use of cookies,

Understanding Apple’s App Tracking Transparency, Part 1: Take the Opportunity to “Date” Your App’s Users Again

As originally posted by LiveRamp in their ‘RampedUp’ blog series. There’s been a lot of speculation about the replacement of Apple’s iOS Identifier for Advertisers (IDFA) with the AppTrackingTransparency (ATT) changes that are expected to be released any day now. While the ATT has its user experience limitations,