This blog was originally published here and has since been updated to include further observations. On February 9, 2024, I had the pleasure of participating in a panel at the California Lawyers Association (CLA) Privacy Summit with Delete Act Author Tom Kemp and Lothar Determan from Baker McKenzie to discuss

[Disclaimer: The below contents are the personal opinion of the author, and should not be interpreted as legal advice.] California’s attempt to regulate data brokers through SB 362, aka the CA ‘Delete Act’,  is unlikely to have the effect of dramatically reducing third party marketing offers, at least the