Alex Krylov - Lucid Privacy Group

Alex Krylov

The Elephants in the Room: On Advertising Privacy and Competition

The Elephants in the Room: On Advertising Privacy and Competition

For an industry that over the years has benefitted from spotty enforcement and a relative ease of tracking and profiling users online, the CMA (and the ICO) refereeing Google's Chrome privacy changes represents a new normal.

Cookies and Dark Patterns: UK ICO Warns Top Publishers of Coming Enforcement

Cookies and Dark Patterns: UK ICO Warns Top Publishers of Coming Enforcement

Disclaimer: The information and examples provided here are for informational purposes only and are not meant as legal advice. On 21 November 2023 the UK’s Information Commissioner’s Office (ICO) publicized that it had issued a final warning to Britain’s top websites about coming into compliance with the

White House to AI Companies: We're Watching Closely and Will Act

White House to AI Companies: We're Watching Closely and Will Act

President Biden's landmark Executive Order concerning AI technologies sends a strong signal to Big AI Tech and federal agencies that fostering the technology's potential for the greater good… while mitigating its great potential harms is a key White House priority. Wide-ranging motivators On the one hand,

2000s Called and Want Their Ad Farms Back

2000s Called and Want Their Ad Farms Back

According to a recent programmatic advertising transparency study by the ANA nearly a quarter of all ad views are from websites made solely to sell ads. This is problematic for industry and users.

Life in the Sandbox

Life in the Sandbox

If you work in digital advertising, then you will have heard the dramatic exclamations of “Cookie-geddon” and “Cookie-pocalypse,” both referring to Google’s plans to depreciate all third-party cookies in Chrome in the second half of 2024. The deprecation of the cookies on Chrome, and the development of Google'

Unveiling Connections: A Comparative Analysis of EU GDPR and India’s DPDP

India’s Digital Personal Data Protection (DPDP) became law as of August 11, 2023 focusing on personal data management, consent, cross-border transfers, and establishing the Data Protection Board. While inspired by the European Union’s GDPR, India's approach showcases distinct deviations. These contrasts encompass factors such as more

Through Orange Haze: Recapping IAB Tech Lab’s Summit in NYC

Through Orange Haze: Recapping IAB Tech Lab’s Summit in NYC

Earlier this month I had the pleasure of attending IAB Tech Lab’s IMPACT conference in midtown Manhattan. Digital advertising professionals gathered together to discuss pressing issues and learn from industry specialists, catch up with friends and clients, and fret about the Blade Runner-esque air conditions outside. The irony of

Journey to the West: China SCCs and the Transfer Impact Assessment (PIPIA)

Journey to the West: China SCCs and the Transfer Impact Assessment (PIPIA)

As of 1st June 2023, data exports from China can (in some cases) be facilitated using SCCs and PIPIAs (Chinese TIAs). Lucid Privacy Group provides the details and a PIPIA template.

Account and data deletion policy

First Apple, Now Android to Devs: “Delete!”

It’s all too easy for us to download an app, speed through registration with our Google accounts, use the service for a month and then put it in the smartphone equivalent of a junk drawer. Rifling through on a whim, we may decide to throw the app away to,

Tracking pixel users and providers sued under US HIPAA and wiretapping laws

Fired Pixels Under Fire

The 2010s were a time of ‘novel’ patent lawsuits. It seemed like every company was being sued by Tom, Shrek & Harry LLP for sending hyperlinks to mobile users. You know, to service terms and coupons and such. The cardinal sin? Allegedly infringing an old patent. The lawsuits were frivolous