Understanding Apple’s App Tracking Transparency, part 2: The Cookie Consent

As originally posted by LiveRamp in their ‘RampedUp’ blog series. If you missed part one of our two-part series on Apple’s App Tracking Transparency (ATT) framework, read it here. Since 2002, the adtech industry has gone through a number of regulatory and self-regulatory changes with the use of cookies,

Understanding Apple’s App Tracking Transparency, Part 1: Take the Opportunity to “Date” Your App’s Users Again

As originally posted by LiveRamp in their ‘RampedUp’ blog series. There’s been a lot of speculation about the replacement of Apple’s iOS Identifier for Advertisers (IDFA) with the AppTrackingTransparency (ATT) changes that are expected to be released any day now. While the ATT has its user experience limitations,

Lucid Privacy Group is looking for more talent!

The Lucid Privacy Group is a leading provider of strategic privacy services for data driven technology companies. We partner closely with…

Google Not on Board with Cookie Work-Arounds

Oh boy. So Google created a big splash yesterday with their announcement that they will NOT support the variety of cookie replacement…

Virginia follows California with their own comprehensive privacy law

When the CCPA was passed into California law in 2018, California was the only state in the US with a baseline privacy law. As of this week…

A very civil Brexit

Brexit Transition Period

A tech spec to supercharge CCPA

Most of you are reasonably familiar with CCPA, the California privacy law that went into effect in July of this year.

Joining Menlo College Board

This month I have joined the Board Of Trustees at Menlo College, a wonderful undergraduate school here in the heart of Silicon Valley. I…

Apple go BOOM on IDFA

As of Monday, June 22, Apple has asserted full control over IDFA and signaled to the marketing tech community that IDFA will no longer be…

CPRA AGAINST CCPA AND GDPR

The California Privacy Rights Act (CPRA) is a new ballot initiative that is very likely to find itself in front of voters this November. If…

Helen Dixon (Ireland) previews enforcement priorities

Helen Dixon from the DPC (Ireland) spoke to the Irish Independent in an interview that was released today about GDPR enforcement and she…

Yesterday, the Court of Justice of the European Union issued a Judgment of the Court of Justice in…

The principle impact of the judgment is to clarify the joint responsibility for 3rd party data collection on a website. Not withstanding…

On Facebook, the FTC, and 5 BILLION dollars

There are so many ways to look at the FTC’s $5B Facebook fine and the sweeping settlement order that was announced today. Facebook is a…

CNIL statement on Adtech

Last Friday, the CNIL (French DPA) issued a short statement about their approach to GDPR and ePrivacy enforcement with the adtech market…

ICO report puts adtech on notice

Last week, the ICO released a report on the compliance state of the adtech market, a bit over a year after the onset of GDPR in Europe…

Gathering Consent Post CNIL Vectaury Notice

Earlier this week, we tried to set the CNIL Vectaury notice in context. In summary, consent is going to be tough, but we need it and the…

CNIL Vectaury Notice in Context for Digital Media

The CNIL Vectaury notice from last month represents the most important public enforcement activity for marketers so far in the post GDPR…

California moves a step closer to EU membership

On Thursday, California passed the ‘California Consumer Privacy Act of 2018 (AB 375),’ otherwise known as the ‘Cross-Atlantic GDPR…

What to expect with GDPR post May 25th— an eMarketer podcast with Lucid

Had great fun with Lauren Fisher and the eMarketer team talking through how the market is responding to GDPR and what to expect in the…

Zuckerberg’s Testimony and the Fallacy of Consent

Facebook’s Mark Zuckerberg completed his second day of congressional testimony today, answering a range of questions about the company’s…

Forecasting Consent Threat Level in Europe

Consent for online data collection is a squirrelly topic in Europe right now. Leaving aside for the moment whether or not consent ‘aught’…

Stop kvetching: GDPR is Necessary Medicine

If you run a technology company that operates in the European market, then by now you’ve certainly heard of the General Data Protection…

Digital TV Ad Market Slides from NAI

The NAI organizes an annual summit for the digital marketing tech community each year, and last week’s version was among the best that…

New ePrivacy Rules will Transform Consent — But How?

The European Commission is once again threatening the online industry with the potential of transformational changes to meet their…

Congress roughing up FCC privacy rules?

Yesterday, the US Senate voted to roll back the FCC’s privacy rules, which would have required ISPs and Carriers seeking to use customer…